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Back from the Brink; still crossing the chasm
No, this post is not about ancient dragons nor is this a about preventing nuclear war . However, when there is a five-year gap between blog posts, it begs an explanation. Allow me one paragraph as segue and then my explanation follows. Back in the day, I taught networking technology at Kennedy Space Center. I was introducing what was then cutting-edge digital tech to people who had landed men on the moon using mostly analog tech and slide rules. That led me to an adventure

James Massa
Jan 293 min read


Alice and Vint: Supreme Court’s impact on this IP marriage
Alice and Vint never dated and do not have a marriage certificate. Yet, they are inexorably linked to each other in a confused cloud...

James Massa
Feb 18, 20203 min read


Culture is a Verb
Culture is the foundation on which Mission is executed and Vision is realized. However, “culture” is not a noun. Culture is a verb....

James Massa
Jan 13, 20203 min read


Dilly Dilly: Empowered Employee worth $7.2M
What made this a spectacular PR event, which @apexmarketing indicates was worth $7.2M in free promotion for Bud Light, was not the power...

James Massa
Oct 29, 20191 min read


3 Mile Island "consequential damages"
The (in)famous Three Mile Island site is scheduled to close on Friday, Sept 30th. Have you ever thought about what the corporate...

James Massa
Sep 24, 20193 min read


This is the White House, please hold.
There are so many stories of great losses and great heroes from 9/11/2001. Living in DC and being the VP of Global Govt. Solutions for...

James Massa
Sep 11, 20192 min read


Refresh for the Future
There are times when we reset and refresh in order to be prepared for the challenges and opportunities ahead. I have found the week...

James Massa
Sep 6, 20191 min read
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