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Loom
Make Strategic Relationships Work™
Loom
Alliances • Mergers • Acquisitions • Joint Ventures • Partnerships
Partnerships/alliances are easy to get into, hard to get out of, and most fail within 18 months. Loom can change that success rate to 95% success with long lasting, synergistic relationships that add value.


Financial Dashboards Tell You What Happened. A Relationship Dashboard Tells You What Is About to Happen.
Every quarter, executive teams gather to review the health of their business or organization. Revenue. Margins. Cash flow. Sales pipeline. Customer satisfaction. Operational performance. These dashboards are indispensable. They tell us whether we are winning. But they all have one thing in common. They tell us what has already happened. After spending more than three decades helping organizations build strategic partnerships, integrate acquisitions, and lead transformat

James Massa
23 hours ago2 min read


Why Partnerships, Alliances, Mergers & Acquisitions Fail
Organizations enter partnerships, mergers and acquisitions with enthusiastic executive optimism. They fail with frustrated executive confusion. The business case was compelling. The market opportunity was significant. The strategic rationale appeared sound. Yet 18 months to 3 years later, the relationship has become more distraction than success. What happened? After participating in more than 140 strategic alliances and the integrating nearly 100 acquisitions across public

James Massa
4 days ago4 min read


Doing Relationship Basics Matters
OG Anunoby makes game winning shot following basics of going to the rim (Vincent Carchietta/Imagn/Reuiters) The shooting skill, size, height, and speed of today’s NBA players is unworldly. However, ultimately what won this game was doing the basics, while losing the game was due to ignoring them. The first 5 seconds of this video says it all. OG Anunoby inbounded the pass. Nobody guarded him. (Spurs fail in the basics) He went right to the rim! (basics done). Knicks

James Massa
Jun 111 min read


When to Exit a Failed Merger or Partnership - Determine Probability of Partnership Success
Knowing when to exit a relationship matters How long is enough before you press the button to exit on a failed strategic partnership, alliance, merger or acquisition? The best answer is “as soon as possible”. However, most executives wait until the pain of trying to make it work is just too much to bear. That is always too late and the results can be disastrous. Failed partnerships and alliances typically take 18 months to reach this point. Failed mergers and acquisitions,

James Massa
May 212 min read
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